How to choose your niche?

Sander k

New member
When you are going to start with a brand new website or even web shop you should take some time to investegate which "niche" you want to target on.

A "niche" means the subject your website is about.

My niche is "Glype web proxy" which is a part of "Glype" and also of "proxy".

So, don't aim on a to big market, go more specific like:

Health -> Dropping weight -> Sport -> Running -> Running long distances

When your website gets bigger you could make your niche bigger, but you should start small.
 

PeaceSigns

New member
Another pro-tip - when given the option to name your site after the industry you're going for or a custom unique name - go with the latter if you're looking to build for the long-term. A brand is worth more than just a direct keyword, because it instantly gives you something unique - whereas a direct match domain doesn't make you unique at all and people will remember the keywords, not your brand or your website.
 

Genesis

Administrator
Staff member
Totally agreed Peace. Try to see it from the user's point of view if you search on industry and the hundreds of hits one gets. It's like looking for a needle in a hay stack.
 

PeaceSigns

New member
I made that mistake a whlie back - brand over domain, unless you're looking only for the short-term (a lot of black hat types swear by exact match keywords in their domain, and I guess that didn't net them too well after Google slapped EMDs).
 

pinoydepression

New member
If you can outsource everything you can choose either a broad niche. But if you can't outsource and if you lack enough funds you should go for micro niche.
 

pinoydepression

New member
Niche (How to lose weight) Micro Niche ( How to loose fats in 2 months), ( How to lose weight when you are in forty). That's micro niche, It's like you dig deep in a topic. Honestly micro niche is not good today because of Google updates.
 

smartstop

New member
I agree but some time it's very difficult to find a profit-able niche. So before choosing any niche please make sure that you have a good knowledge about niche and it's profitable.:smile:
 

mummakes

New member
This is all very good information. I'm sure my domain is probably too broad, but I want to expand on it later. Now I'm trying to think of how I can be more specific. I thought I was close!
 

mummakes

New member
Thanks! I make a lot of different things. I think if I say mummakes"hats" I will be too limited. I'm not sure. Still mulling it over.


I'm thinking I can just use sub domains to separate the items? Or would that be too much work for the visitor? Maybe make the main page, then link the sub domains.
 

TerminalVoid

New member
I would definitely go down the branding route every day. If your after a quick fix money maker...try something else these days.

Growth of ad revenue takes time and trying to rush it seems to get Google upset.
 

Genesis

Administrator
Staff member
TerminalVoid said:
Growth of ad revenue takes time and trying to rush it seems to get Google upset.
Get's me upset too as I have to suffer the consequences when I'm using its search engine with plenty of useless links right at the top of the search results. :p