How to choose your niche?

[Sander k]

When you are going to start with a brand new website or even web shop you should take some time to investegate which "niche" you want to target on.

A "niche" means the subject your website is about.

My niche is "Glype web proxy" which is a part of "Glype" and also of "proxy".

So, don't aim on a to big market, go more specific like:

Health -> Dropping weight -> Sport -> Running -> Running long distances

When your website gets bigger you could make your niche bigger, but you should start small.

 

[wifitoplist]

Yup, some times we take odd names for our sites.

 

[PeaceSigns]

Another pro-tip - when given the option to name your site after the industry you're going for or a custom unique name - go with the latter if you're looking to build for the long-term. A brand is worth more than just a direct keyword, because it instantly gives you something unique - whereas a direct match domain doesn't make you unique at all and people will remember the keywords, not your brand or your website.

 

[Genesis]

Totally agreed Peace. Try to see it from the user's point of view if you search on industry and the hundreds of hits one gets. It's like looking for a needle in a hay stack.

 

[PeaceSigns]

I made that mistake a whlie back - brand over domain, unless you're looking only for the short-term (a lot of black hat types swear by exact match keywords in their domain, and I guess that didn't net them too well after Google slapped EMDs).

 

[pinoydepression]

If you can outsource everything you can choose either a broad niche. But if you can't outsource and if you lack enough funds you should go for micro niche.

 

[Genesis]

I like the term micro niche Pinoy. What does it mean?

 

[pinoydepression]

Niche (How to lose weight) Micro Niche ( How to loose fats in 2 months), ( How to lose weight when you are in forty). That's micro niche, It's like you dig deep in a topic. Honestly micro niche is not good today because of Google updates.

 

[admin]

I call them longtails. I think most people probably know them as that.

 

[Genesis]

Longtails sounds great! Just learned something new again (two somethings).

 

[pinoydepression]

Long tail and micro niche is probably all the same. Loosingweightatfortydotcom is long tail and loseweight40 is micro niche.

 

[smartstop]

I agree but some time it's very difficult to find a profit-able niche. So before choosing any niche please make sure that you have a good knowledge about niche and it's profitable.:smile:

 

[Sander k]

Who cares about profit?!?
I don't even have ads on my site.

 

[mummakes]

This is all very good information. I'm sure my domain is probably too broad, but I want to expand on it later. Now I'm trying to think of how I can be more specific. I thought I was close!

 

[Genesis]

What is the domain you were thinking about mm?

 

[mummakes]

Same as my name, lol. Simple and short.

 

[Genesis]

Definitely has "cute" appeal! :good:

 

[mummakes]

Thanks! I make a lot of different things. I think if I say mummakes"hats" I will be too limited. I'm not sure. Still mulling it over.

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I'm thinking I can just use sub domains to separate the items? Or would that be too much work for the visitor? Maybe make the main page, then link the sub domains.

 

[TerminalVoid]

I would definitely go down the branding route every day. If your after a quick fix money maker...try something else these days.

Growth of ad revenue takes time and trying to rush it seems to get Google upset.

 

[Genesis]

Growth of ad revenue takes time and trying to rush it seems to get Google upset.

Get's me upset too as I have to suffer the consequences when I'm using its search engine with plenty of useless links right at the top of the search results.