Which would be better refinerycms with heroku vs Wordpress?

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I'm setting up a mainly informational site to promote epilepsy research and trying to do it as cheaply as possible. I have a lot of experience with Rails, but I was thinking maybe Wordpress might be a better way to go using a free blog on wordpress.com. However, as soon as I began trying to customize it a bit there was going to be a $30 charge. At that point I kind of wonder if I'd be better just throwing up a refinerycms based site which I could customize as much as I want on Heroku or even get a tiny instance on AWS. I think refinery uses imagemagick for image processing. Does that cost and which out of these 3 options: wordpress.com, refinerycms on heroku, refinerycms on aws would be recommended?